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The Guardian - UK
The Guardian - UK
Lifestyle
Fleur Britten

Behind the curve: shapewear trend shows time of the hourglass has come

Lizzo Yitty Lululemon Kim Kardashian SKIMS Victoria Beckham
A Lululemon Define Jacket.
A Lululemon Define Jacket. Photograph: none

When an athleisure jacket racks up 2.8bn views on a social media platform with reviewers praising its ability to create an hourglass silhouette, you know it’s a signal that this is a body shape that is – dare we say it – trending.

Lululemon’s Define jacket has been dubbed the Brazilian Butt Lift (BBL) top for its instant sculpting effect, thanks to a bit of Lycra and clever tailoring. Countless young women have shared videos on TikTok of themselves zipping and unzipping the snug-fitting top and doing a celebratory dance. “BBL for the win,” said one.

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