Most shoppers assume store-brand products are cheaper because they cut corners on quality. The truth is, many private-label items are manufactured by the very same companies that make the name brands. The only difference is the packaging and the price tag you see on the shelf. This behind-the-scenes arrangement is known as “private labeling,” and it saves retailers money while passing some of the savings to consumers. Let’s pull back the curtain on six store brands that are really just repackaged name brands hiding behind the barcode.
