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Latin Times
Latin Times
Entertainment
LatinTimes Staff Reporter

Before You Call It Crap: What FIFA's First Halftime Show Was Actually Built to Do

A general view of fireworks during the halftime show of the 2026 World Cup football tournament final match between Spain and Argentina at the New York/New Jersey Stadium in East Rutherford on July 19, 2026. (Credit: Photo by ROBERTO SCHMIDT / AFP via Getty Images)

Wayne Rooney only needed thirteen words to detonate a news cycle. Standing in the BBC studio moments after the final whistle on the first half, he was asked for his verdict on football's first-ever World Cup final halftime show. "I like a lot of them artists, but I thought it was crap," he told his visibly stunned co-hosts. Over on ITV, Liam Gallagher wasn't watching as a pundit but reacting in real time online, calling the whole thing "This is like a bad trip" and joking that only his "spiritual socks" had kept him from unraveling completely. Roy Keane, working the rival broadcast, landed somewhere gentler, telling his ITV co-panel it was "a bit of an anti-climax" while conceding the stadium crowd had probably had more fun than he had.

None of those reactions is wrong, exactly. But none of them tells you much either. A one-word verdict applied to a production built to do several different jobs simultaneously doesn't tell you which job it actually failed at — and in the rush to mock, almost nobody stopped to ask what those jobs were.

World cup final kids, messi, shakira, dudamel, venezuela, newyork, spain
Getty Images

What eleven minutes actually contained

Spain beat Argentina 1-0 in extra time to win the tournament, which means most of the global conversation about that Sunday afternoon has nothing to do with the football at all. The show that dominated headlines instead ran a tight eleven minutes at New York New Jersey Stadium, opening with Madonna riding a dune buggy through the tunnels, driven by Brazilian legends Ronaldo and Ronaldinho, into a mashed-up rendition of her 2000 hit "Music."

Conductor Gustavo Dudamel then merged the New York Philharmonic with Venezuela's Simón Bolívar Symphony Orchestra for a first-ever joint performance of "Seven Nation Army" — a segment that also, easy to miss amid the spectacle, featured the Muppets' Electric Mayhem house band. BTS followed with a football-tweaked "Dynamite," Justin Bieber was subbed on by Ted Lasso and Coach Beard for an acoustic "Everything Hallelujah," and Shakira and Burna Boy closed the musical block with "Dai Dai," the tournament's official song, joined onstage by Uganda's Ghetto Kids dance troupe.

Chris Martin then brought the whole cast back for a finale with the PS22 Chorus — elementary schoolers from Staten Island — alongside Kermit, Miss Piggy and Cookie Monster, as confirmed by NBC New York's rundown of the broadcast.

EAST RUTHERFORD, NEW JERSEY - JULY 19: (L-R) Jimin, Suga, V, RM, J-Hope, Jin and Jungkook of BTS during the Topps Final Halftime Show at the FIFA World Cup 2026 Final match between Spain and Argentina at New York New Jersey Stadium on July 19, 2026 in East Rutherford, New Jersey. (Credit: Photo by Carl Recine/Getty Images)
EAST RUTHERFORD, NEW JERSEY - JULY 19: Burna Boy and Shakira perform during the Topps Final Halftime Show in the FIFA World Cup 2026 Final match between Spain and Argentina at New York New Jersey Stadium on July 19, 2026 in East Rutherford, New Jersey. (Credit: Photo by Al Bello/Getty Images)

A guest list built around a map, not a whim

Line up the performers against a globe and the choices stop looking random: Dudamel from Venezuela, Burna Boy from Nigeria, BTS from South Korea, Bieber from Canada, Madonna and the PS22 kids from the United States, Coldplay and the orchestral players drawing from across Europe. NPR's own preview of the broadcast described the lineup as pulling talent from six continents, and the genre spread — symphonic, K-pop, Afrobeats, Latin pop, gospel-soul balladry, children's choir — reads like a deliberate brief rather than a scattershot booking. For a tournament whose entire premise is nations competing against each other, "everyone gets a headliner" is a coherent answer to an unusually hard casting problem.

Programming for three generations in one room

Madonna, 67, is old enough that some viewers watched her perform at the actual 1994 World Cup. BTS anchors a fanbase that trends heavily Gen Z. Bieber sits in the middle, and then there's Kermit the Frog holding hands with a children's choir at the end — not an accident, but a deliberate closing statement built around the words unity and love, according to NBC New York's own account of the broadcast. Anyone who found that treacly is voicing a taste preference, which is fair, but a broadcast watched simultaneously by a six-year-old, a teenager and a grandparent is a genuinely difficult brief to write for, and few of the panned reviews acknowledged that the constraint even existed.

EAST RUTHERFORD, NEW JERSEY - JULY 19: Ronaldinho, Madonna and Ronaldo perform during the Topps Final Halftime Show in the FIFA World Cup 2026 Final match between Spain and Argentina at New York New Jersey Stadium on July 19, 2026 in East Rutherford, New Jersey. (Credit: Photo by Al Bello/Getty Images)
EAST RUTHERFORD, NEW JERSEY - JULY 19: The Muppets perform during FIFA World Cup 2026™ Topps Final Halftime Show at New York New Jersey Stadium on July 19, 2026 in East Rutherford, New Jersey. (Credit: Photo by Mike Coppola/Getty Images for Global Citizen)

The most-mocked segment (Justin Bieber) wasn't as tone-deaf as it looked

Bieber's stripped-down ballad drew the sharpest online mockery of the night, and Time's own review of the broadcast wasn't much kinder, describing the track's vague expression of gratitude as a mismatch for an otherwise high-energy show. But measured against survey data, slotting a quiet, faith-inflected number into a mass broadcast looks less like a miscalculation. Pew Research's December report on American religious trends found that the share of U.S. adults identifying as Christian, as another faith, or as unaffiliated has barely moved in five years, reversing decades of steady decline — and, more specifically, that today's youngest adults, those between 18 and 22, are at least as religious as the slightly older cohort just ahead of them. Bieber has been open about his faith for years now; putting him in the show's one hushed moment reads as a fairly literate read of where a meaningful slice of the audience actually sits.

EAST RUTHERFORD, NEW JERSEY - JULY 19: Justin Bieber performs during FIFA World Cup 2026™ Topps Final Halftime Show at New York New Jersey Stadium on July 19, 2026 in East Rutherford, New Jersey. (Credit: Photo by Noam Galai/Getty Images for Global Citizen)

The two segments a shrug can't explain

Dudamel's orchestral interlude wasn't filler — it was a first-ever joining of two orchestras in tribute to a still-unfolding catastrophe back home. The pair of earthquakes that struck Venezuela on June 24 have killed more than 5,200 people according to the most recent widely cited counts, a toll that has climbed steadily in the weeks since (early estimates ran under 1,000; by the time of the broadcast, credible tallies had passed five thousand). "My heart remains with the people of Venezuela in these difficult days," Dudamel said when his participation was first announced.Then there's the money. The whole production exists to fund the FIFA Global Citizen Education Fund, which collects a dollar from every ticket sold at the tournament. As of the week of the final, the fund had crossed $60 million toward its $100 million target, having already funded 58 grassroots organizations across 18 countries. Reports claiming the full $100 million had already been secured appear to be premature.

Where the complaints are legitimate — and where they aren't

The strongest objection has nothing to do with taste and everything to do with the clock. Regulation halftime is 15 minutes; this one ran somewhere between 25 and 30, depending on which outlet's stopwatch you trust, with 27 minutes and change the most commonly cited figure. Players warming down for extra time in the biggest match of their careers were made to wait through an ad-adjacent concert. That's a specific, defensible complaint, and it's arguably the one Rooney was actually reaching for when he said the best part was getting back to football.

That's a different complaint from "crap," though. Some of the online pile-on aimed at BTS crossed into territory fans and observers alike called out as racially tinged dismissal of a K-pop act rather than genuine musical criticism — notable given the group had flown in from a sold-out Paris stadium show less than 24 hours earlier and still hit every mark. Judged against the goals the show was actually built to serve — global representation, a three-generation audience, a disaster tribute, and a children's education fund that's now over halfway to nine figures — the honest verdict lands somewhere around mixed-to-good. Say the pacing dragged. Say the break ran too long. Say Bieber killed the momentum for two minutes. Those are real criticisms. A five-word dismissal isn't one of them.

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