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Kate Irwin

Before Microsoft deal, Activision Blizzard considered Electronic Arts

Activision Blizzard Microsoft Bobby Kotick EA SPORTS Electronic Arts

Activision Blizzard’s controversial CEO Bobby Kotick has overseen the company’s evolution for decades. Now, his company will become a subsidiary of Microsoft in a $68 billion deal set to close in 2023. Kotick has made the reasons behind the deal public, including the fact that Activision Blizzard was reportedly considering a merger with Electronic Arts before landing with Microsoft.

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