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Artificial intelligence (AI) has certainly become a huge investment focus for Big Tech companies, and e-commerce giant Amazon (AMZN) is no different. AI is now woven into its retail platform, cloud business, devices, and advertising arm. In fact, since the launch of OpenAI’s ChatGPT in 2022, the company has poured billions into AI, using the technology both to enhance its own operations and to build new tools.
Amazon has developed AI chips and expanded its portfolio of AI products and services through its Amazon Web Services (AWS) segment, positioning itself as both a user and provider of advanced AI capabilities. And now things are getting even more interesting. Reports say Amazon is in talks to invest up to a massive $50 billion in OpenAI as the AI startup seeks funding to cover the substantial costs of training and operating its AI models.