After several years of slipping consumption trends and competition from ready-to-drink (RTD) cocktails and hard seltzers, 2026 could be the year when beer comes back into favor. Goldman Sachs analysts believe 2026 offers a rare blend of tailwinds for brewers: the FIFA World Cup, the Summer Olympics, and the 250th anniversary of the United States.
Major events like these create more reasons for people to gather, which increases the likelihood of beer consumption. Historically, major sporting and cultural events have boosted beer sales, giving some of the top stocks a temporary but meaningful lift in volume.
