Beer campaigners have urged revellers to help make the Christmas drinking culture more inclusive by dropping 'lad culture' language.
Boozers heading to the pub this Christmas have been asked to avoid certain terms which bosses say invoke outdated stereotypes and alienate women.
Terms such as 'happy hour' and 'pub crawl' are to be shunned, according to the Campaign for Real Ale (CAMRA), while 'joining the lads for a few' should be switched to 'treating colleagues to a drink'.
A message to members encouraged pub-goers to trade out 'pub crawl' for 'pub tour' in a bid to shake off images of beer-bellied men lurching from one boozer to the next.
"We want to connect in a positive way with everybody," CAMRA bosses told members in the message.
"We are welcoming to all.
"Avoid 'lad culture' overtones which can be alienating to many. Beer banter is fine, just make sure it's inclusive to everyone.
"Terms such as 'pub crawl' and 'happy hour' should be avoided. Instead, use alternatives such as 'pub tour' and encourage the 'savouring of a pint'. Empathy with our members is paramount.
"Treat your colleagues to a drink after work, rather than 'join the lads for a swift few'."
But while the organisation is keen to shed its image as an exclusive club for boozing blokes, the message, published in the Sun, has been ridiculed by some.
A member said: "I have never in my life met a person who believed that a pub crawl literally meant drinking so much that you could not get to the next pub other than on all fours".
Another said: “Just call it what you want and don’t be cowed or bogged down by what terminology Camra deems is safe.”
Earlier this year, CAMRA came under fire after accusations of sexism at its Great British Beer Festival.
Journalist Emmie Harrison-West detailed numerous incidents at the August festival which she said were commonplace for women at pubs and beer events, including being stared at, touched inappropriately and ignored at bars.
In response, CAMRA said: “We apologise to anyone who has been affected by this and know that the people most let down by this will be from the under-represented groups of people within the Campaign.
“We hope to learn from the experience and bring you an improved festival in 2023.”
Founded in 1971, CAMRA advocates for access to quality beer and cider and campaigns against community pub closures.
Boss Tom Stainer said the message was part of an update to its brand guidelines to create "an inclusive and welcoming CAMRA experience for all".
The Mirror contacted CAMRA for comment.
