Beer boss personally paid competition winners almost $600,000 after falsely claiming solid gold cans were up for grabs

James Watt, CEO of Brewdog, pictured during an interview at the company's bar in Shoreditch, London, in 2015. (Credit: Chris Ratcliffe/Bloomberg via Getty Images)

The CEO of an up-and-coming craft brewery has admitted a “silly” social media blunder cost him more than two and a half years’ pay—or almost $600,000.

In a LinkedIn post on Friday, BrewDog boss James Watt admitted to “some costly mistakes” that sparked a string of events he described as “pretty grim.”