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Latin Times
Latin Times
Entertainment
Alicia Civita

Becky G Predicts the Next Big Latin Music Star After Anticipating Bad Bunny & Peso Pluma's Rise - INTERVIEW

En español

Mexican-American artist Becky G first performed at the iconic Fillmore in Miami as the opening act for Austin Mahone. Ten years later, she returned, not only as the headlining artist but also with the backing of communications giant Verizon.

For Becky, this was a full-circle moment and a step forward in her journey, reflecting on her growth and finding her "voice as a woman."

Before her sold-out concert, Becky spoke exclusively with ENSTARZ ¡Latino! and The Latin Times. "It's so special to be in such an iconic venue like The Fillmore. I've never headlined here before. I'm grateful to have my own show in the same place where I opened for an MTV artist (Mahone) when I was 15. Later, I also opened for Jose (J Balvin). So, I'm really happy to be here," she shared.

Earlier that day, Becky was part of the Leading Ladies of Latin Music awards ceremony, part of The Latin Grammy week. Reflecting on her decade-long journey, she described it as "a labor of love."

This milestone also celebrates her latest album, *Encuentros*, the most ambitious project of her career. It marks the culmination of her exploration of her Mexican roots, which began with her previous album, 'Esquinas.'

"It was a huge effort. A project like this costs money, emotions, energy, intentions, and time. But for me, it's worth it—pouring my time, passion, stories, and everything into my art and music," she said. "And I had so much fun. You can feel it in the music," she added.

That energy resonated in her concert—an explosion of talent, love, and pride. The show was filled with tears, laughter, and a strong connection between Becky and her audience, who have witnessed her growth.

Every detail, from the set design to her wardrobe, reflected her bond with her roots.

"Obviously, people have seen me grow over the years. As an artist, I've explored different genres. But returning to my roots to create Mexican music inspired by my childhood, family, and culture is something else. It's different," Becky explained.

Supporting Emerging Talent

Throughout her journey, Becky G has supported emerging Latin music talents, including global stars like Bad Bunny and Peso Pluma.

Becky was the first non-urban artist to collaborate with Bad Bunny on 'Mayores' and the first mainstream artist to work with Peso Pluma, even bringing him to Coachella for their hit 'Chanel' two years ago.

With characteristic humility, Becky downplays her role in their success. "I'm just a fan of music—all types of music. I discovered them in the underground scene. I was their fan, so it felt like a collaboration, an exchange," she explained.

Spotlighting the Next Latin Music Stars

'Encuentros' features four collaborations, including 'Besándote' with Oscar Ortiz, the younger brother of Gerardo Ortiz, and 'Mercedes' with Óscar Maydon, who currently leads the regional Mexican charts.

Both artists are now carving out significant spaces in the industry.

When asked about the next big star, Becky's eyes lit up as she mentioned Tito Doble P, Peso Pluma's cousin, with whom she collaborated on *Crisis*. "Tito is a beast—Game Over," she said enthusiastically. "The song wouldn't be the same without him."

However, her soft spot is reserved for Delilah. "That little girl is such a joy. She reminds me so much of myself when I started. She's definitely the next big thing," Becky said with pride.

Partnering with Verizon for Latino Fans

Becky G's passion for her roots and her fans shines throughout her tour, a quality that made her an ideal partner for Verizon. The company's *Verizon Access Concert Series* aims to connect with Latino audiences, featuring exclusive experiences rather than regular shows. Becky's concerts in the series exemplify this vision.

"Obviously, I'm on tour, but with Verizon, I got to create more meaningful experiences for my fans that feel like more than just a regular show. I think we crushed it," she said—and crushed it they did.

© 2024 Latin Times. All rights reserved. Do not reproduce without permission.

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