I've been on this drumbeat for ages now, but modern pickups are just too expensive. Too expensive to purchase, too expensive to maintain, and too expensive to fix when you break something. I see it all the time in my little hamlet. Folks with HD and half-tons that look immaculate. Why? Because they're too afraid to actually use them, and they paid $70,000+ for them.
You know what I do see being used out in the fields, rounding up cattle and horses, doing work around farms, and being brought into the backcountry and beaten like yesterday's rug? UTVs.
No, I'm not talking about the RZRs, the Talons, or the X3 or Maverick Rs, but the regular-old utility-focused UTVs. The ones with beds, big payloads and towing capacities, and room for more than two Monster-fueled adrenaline junkies. And that trend is becoming big enough that Can-Am is looking to capitalize on everyone's disdain for using expensive trucks with its upcoming Utility Demo Experience Tour, where it'll give prospective buyers the chance to play with the company's rigs before buying them.
