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Birmingham Post
Birmingham Post
Business
Tamlyn Jones

Beaverbrooks unveils new-look store after £1m investment

A jewellery retail chain has invested more than £1 million into its store in the Black Country.

Beaverbrooks has also partnered with famous Swiss watch brand TAG Heuer to launch its first standalone boutique shop in the Merry Hill shopping centre in Brierley Hill.

The company's existing store in the shopping centre has undergone an extensive refit and also added the new luxury boutique for the high-end brand's watches next door. The revamped store has also created a ‘diamond room' for shoppers looking to consult with the team in private.

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