Beauty subscription service Birchbox has gone bust, and is no longer fulfilling orders or shipping subscription boxes.
The company was a pioneer in beauty sampling, allowing members to try a variety of samples of different beauty products. The business model was recreated by a variety other similar businesses and services.
The business began to falter during lockdown, and was eventually sold in 2021, with one of the founders and CEO Katia Beauchamp exiting the business. Before going bust it had approximately 122,000 subscribers in the UK.
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In a statement on the website, Birchbox said: "Birchbox is facing a host of unprecedented setbacks that are affecting all our members. We currently are no longer fulfilling orders or shipping subscription boxes.
"We will update our members in due course when have more information."
The liquidation of the company has left many customers in the lurch, with some complaining on social media that they haven't received any updates or information from the company. One subscriber said: "@birchbox Failed to personally let customers know there were a problem. Payment sent without boxes in return.
"Yes, going into liquidation isn’t fun but at least let your customers know. I just got my 12 month subscription refund back."
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Another user tweeted: "Got in touch with my credit card company and was refunded. Disgusted that Birchbox didn’t have the courtesy to contact their customers."
Another said: "I cancelled my birch box still not had Nov box that I paid for, presume not getting as now in Jan, feed up chasing getting gen reply, website issues, given up chasing now, just warning to everyone I would never give a penny to birch box again."
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