Once upon a time, I only ever had one expectation of my beauty products: that they work. But my purchasing power now relies on factors besides efficacy. It also includes the origin, ingredients and environmental ethics behind each product, in addition to how well it will wear on my face in Australia’s varying weather conditions.
I am not the only consumer with multiple considerations. Research from IBISWorld shows there has been 5.5% growth in Australian cosmetics, perfume and toiletries manufacturing in the last five years.
