Though I’m not a regular fake tanner, I do have my own personal hit list of formulas I’ll turn to depending on the occasion. The Isle of Paradise Gradual Self Tan is my go-to fake tan moisturiser, for example. As for the face, I’ll either opt for drops in moisturiser or something like the Bare by Vogue Face Tanning Mist.
What puts a lot of people off even the best fake tan—myself included, to be honest—is the effort that has to be put into applying fake tan well. Some of the biggest fake tan mistakes one can make are not doing proper prep, or allowing enough time to apply it well, or not taking care when letting it develop. Then there’s maintaining and/or reapplying the tan to keep the results looking even. And more personally, as someone with pale skin, it’s crucial that a formula isn’t too orange if I want it to look anything like a real tan.
