Beauty brand NYX has had enough of everyone pronouncing its name wrong and has decided it’s time to end the age old debate. The American cosmetics company has been around for nearly 25 years, yet still, many don’t know how to pronounce the brand's name.
NYX Professional Makeup is a subsidiary of L'Oréal and was founded in Los Angeles by Toni Ko in 1999.
Although it was named after Nyx, the Greek goddess of the night, make-up users still debate what they think is the correct pronunciation.
