Billionaire beauty guru Kylie Jenner has introduced a new product to her eponymous makeup line. For the first time ever, the 25-year-old entrepreneur is making it easy for us to get the look of longer lashes by launching a Kylie Cosmetics mascara - and it's available to buy from Boots.
With a vegan formula, Kylie's new Kylash Volume Mascara (£23) is designed to deliver instant volume. It lengthens and curls the lashes for an eye-opening effect.
The weightless brush fibres are paired with extra-black colour to coat each eyelash. Ingredients like grapeseed oil, canuaba wax and pro-vitamin B5 help to strengthen and protect the lashes with each wear - making them healthier over time.