You might not need a scientist to tell you that a product you love makes you feel good. But if you want justification to hit "Order" on Rhode's new blush or Charlotte Tilbury's new perfumes, there are studies to prove the general mood-boosting benefits of a good purchase. Clinical psychologists have found that setting skincare and beauty rituals can positively impact mental health, while skin creams and makeup application can have "therapeutic" effects.
Charlotte Tilbury's first perfume lineup, released earlier this spring, wants to go a step (or spray) beyond an "Add to Cart" dopamine hit or a favorite scent family. Titled "Fragrance of Emotions," the six perfumes were calibrated to link specific scents with specific moods. In other words? According to the brand, a spray of its Love Frequency floral scent can make you feel more amorous, a Joyphoria scent can up your sense of happiness and joy, and so on.
