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The Economic Times

Beauty and personal care quick commerce startup Firi raises $3 million led by 360 One Asset

ET 360 One Asset Gurugram

Gurugram-based Firi, a quick commerce platform for beauty and personal care (BPC) products, has raised $3 million funding led by 360 One Asset, with participation from Better Capital, Cred founder Kunal Shah and other angel investors.

The company plans to use the funds to expand into makeup, fragrances and other beauty categories and add more dark stores as it plans to deepen its operations in Gurugram, cofounder Vivek Madani told ET.

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