There is a lot of choice in the beauty industry right now. With new products being released daily, it can be hard to know what exactly to spend your hard-earned cash on—and if I struggle with this as a beauty editor, then I can bet everyone feels overwhelmed.
But the sheer amount of churn is a good thing; there are endless brands to discover, and now and again, I will stumble across niche lines that have some of the most unique formulations I've ever tried. Some of these brands have growing cult followings, and others operate largely under the radar, but I'm never one to gatekeep. So, ahead is our breakdown of the best indie brands to know—as confirmed by the make-up lovers of Reddit.
