Gift exchanges — whether among friends, family, co-workers, or even "frenemies"— are meant to be fun, but they can also bring on a fair share of holiday stress. The logistics of picking names, shopping for the perfect gift, and keeping everything on track can easily become overwhelming.
That's exactly what inspired Peter Imburg to create Elfster, a free online Secret Santa organizer. Over 20 years ago, Imburg found himself frustrated by the time-consuming coordination of gift exchanges with his family. He found the perfect solution: a platform that removes the hassle.
