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The Guardian - UK
The Guardian - UK
Business
Rupert Jones

Asda baked beans beat Heinz in Which? taste test

Which said Asda beans were a ‘cut above all the rest for flavour’.
Which said Asda beans were a ‘cut above all the rest for flavour’. Photograph: Which?/PA

Supermarket own-label baked beans from Asda and Aldi have beaten famous – and substantially pricier – brands such as Heinz in a Which? taste test.

Its finding that cheaper supermarket options can more than hold their own against the most popular brands will be welcomed by financially stretched shoppers trying to find a way to keep a lid on soaring grocery bills.

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