Flavoured coffee brand Beanies has joined forces with Greek counterparts Cafetex S.A in a move it says could lead to significant turnover growth.
The North East-based label, which supplies major supermarkets and retailers, says the Paiania, near Athens-based firm is similarly focussed and the partnership creates synergies across a range of products within both firms' markets. It also brings an undisclosed cash investment, described as "significant", for Beanies which will be used for sales and marketing activities.
Cafetex S.A produces a number of flavoured coffee products including coffee pods - a market Beanies has just entered with the launch of compostable, Nespresso-compatible pods available in the UK and overseas.
