‘Be a man and vote for a woman’: Kamala Harris’s unlikely edge in America’s masculinity election

Masculinity and people’s views on gender roles may be more important than ever as Harris takes on Trump. Photograph: Getty Images

A man in a baseball cap strides through a field of corn. A woman in flannel turns and smiles, a line of trucks visible behind her. As piano music swells, an American flag ripples in a gentle breeze. This video is pure, uncut Americana. Naturally, it’s a political ad.

Specifically, it’s an ad made by the Lincoln Project, a group of moderates and former Republicans united by a desire to topple Donald Trump and support Kamala Harris. And it’s making one of the most obvious appeals to men and masculinity yet in the 2024 election.