BBC Studios said it hired Julie Mayville, previously with Twitter, as director of social advertising sales.
Mayville will be responsible for creating and implementing the commercial strategy and go-to-market launches of the company social advertising sales function in North America and Latin America. She will report to Jacqueline Greichen, VP, digital ad sales. Mayville and Greichen will work closely with Jasmine Dawson, senior VP, digital, who leads BBC Studios' social efforts globally.
