The BBC is a much loved institution for millions of people in Britain, but the way it has tackled Gary Lineker over his use of Twitter is now causing real long term damage.
Firstly they spent too long, having days and days of internal meetings to decide what they were doing in response to his tweets criticising Government policy.
This allowed the right media to froth at the mouth and for Conservative MPs to get louder and louder in their complaints over essentially a couple of tweets.
Gary also felt passionately enough about the subject and the rights of asylum seekers to continue to write about the subject.
