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The Guardian - UK
The Guardian - UK
Business
Michael Savage Media editor

BBC News to create AI department to offer more personalised content

BBC News Deborah Turness
BBC headquarters
The BBC has previously pledged that its use of AI will always be in line with its public service values. Photograph: Tayfun Salcı/Zuma Press/Shutterstock

BBC News is to create a new department that will use AI to give the public more personalised content, as its leader said the corporation had been “defying gravity” in reaching audiences amid seismic changes in the way news is consumed.

In a note to staff seen by the Guardian, Deborah Turness, the chief executive of BBC News, announced an overhaul of the organisation’s structure, including the creation of a new department, BBC News growth, innovation and AI. It will have a particular focus on under-25s, amid a huge shift to news consumption on smartphones and on platforms such as TikTok.

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