ICONIC BBC sports show Ski Sunday is set to end after almost 50 years, the corporation has confirmed.
Making its debut in 1978, the magazine-style programme showcased the best of winter sports action and shone a light on outstanding athletes.
But the BBC has said changing audience behaviours and tough financial decisions have meant it has decided to pull the show after "careful consideration".
Ed Leigh and Chemmy Alcott made up its most recent presenting team.
Philip Bernie, head of BBC Sport Events, said: "Ski Sunday has been a truly iconic programme and a much-loved part of BBC Sport's output for many years.
"Generations of viewers have enjoyed its coverage of the best in winter sports. We are enormously proud of the role it has played in bringing these moments to audiences across the UK, and extremely grateful to the brilliant people who have delivered them, not least the current outstanding team.
"These decisions are never easy, but as audience viewing habits evolve and we work to deliver value for licence fee payers, we have to make tough choices.
"We remain committed to bringing audiences the very best of winter sport, above all at the Winter Olympics, across BBC Sport's platforms."
The show was launched in 1978 following the 1976 Winter Olympics in Innsbruck. It later formed part of Sunday Grandstand. Its major focus was on downhill and slalom skiing.
Following the final edition of Grandstand in early 2007, Ski Sunday became one of the longest-running BBC Sport television programmes still being broadcast.
