Bayer announced the continued expansion of its phygital ecosystem for Indian farmers, led by FarmRise, its farmer-focused digital platform, and supported by a growing portfolio of Direct-to-Farmer (D2F) digital initiatives spanning advisory, insurance, credit, market access and sustainable farming practices.
FarmRise reaches over 5 million registered farmers nationwide. Built around real farmer needs, the mobile app brings together agronomy advice, local weather updates, mandi prices, government schemes and crop-specific content in one simple interface. The platform supports nine+ Indian languages, including Hindi, Marathi, Tamil and Telugu, and is designed for ease of use, even for farmers new to smartphones.
