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Fortune
Fortune
Paolo Confino

Bayer Leverkusen CEO Fernando Carro reveals how he led the team to an undefeated season. ‘A football club has to be managed much like a business’

Bayer Leverkusen CEO Fernando Carro (Credit: INA FASSBENDER/AFP)

Even though it took him 24 years, Bayer Leverkusen CEO Fernando Carro always wanted to be a sports executive.

Carro, 60, a Spaniard by birth but a German by adoption, was an executive at the Gütersloh-based media giant Bertlesmann, controlled by the billionaire Mohn family. There, he rose the ranks rather quickly by his telling. Carro said he was placed into a management role just five months into his tenure before eventually departing for his dream job as the CEO of a professional soccer team. 

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