Bay Garnett and Herd are a match made in heaven. Let us explain why — Garnett is a former fashion editor turned author, stylist and sustainability advocate. A long-time champion of second-hand, often using thrifted pieces in her editorials, she has been the fashion advisor for Oxfam since 2017, styling the charity’s London Fashion Week shows and curating various pop-ups.
Herd is a sustainable knitwear brand founded in 2020 by Ruth Alice Rands. Activist, entrepreneur and knitter, Rands was inspired to start Herd after visiting the USA and seeing the success of natural fibre brands in California. Recognising a significant gap in the UK market, where much of the wool industry had been offshored, throughout her research she discovered the Bluefaced Leicester breed in the North of England, a sheep that has an exceptionally fine lustre fleece — superior even to merino.
