Battlefield 6 launched to a strong reception, quickly surpassing 750k concurrent players on Steam. Early momentum has positioned it as one of the year’s biggest releases, putting it in direct competition with Call of Duty: Black Ops 7 in the U.S. market.
In the lead-up to launch, Battlefield’s European General Manager Rebecka Coutaz stated that players would not see generative AI used within Battlefield 6 itself. She did acknowledge that generative AI was explored during preparatory stages, describing it as a way “to allow more time and more space to be creative.”
That approach mirrors a growing trend across the industry, where AI tools are framed as early-stage support rather than something intended to appear in final, player-facing content.
What have players found?
That promise of no generative AI appears to have been short-lived, following the introduction of questionable cosmetics within a paid bundle. Several of these items stand out visually because they do not fully make sense, which is what initially drew player attention.
One example shows an M4A1 depicted with two barrels at the end of the weapon, a detail that has raised eyebrows. Alongside this, some cosmetic descriptions are also being flagged by players as potentially AI-generated.
Because this content is part of a paid bundle, it is difficult to frame it as a leftover or unused asset, and it instead appears to be a deliberate inclusion. While this is on a far smaller scale than the more egregious uses of generative AI seen in Call of Duty: Black Ops 7, it still places Battlefield 6 at odds with earlier messaging.
Perhaps this is a sign of things to come for Battlefield 6 and future EA titles, as the company does have a partnership with Stability AI, an image generation model. If you want to see the full list of potential AI additions to Battlefield 6, u/heshtegded on Reddit has compiled a list.
Do you actually care if generative AI is used for cosmetics in Battlefield 6, or is this a non issue as long as it does not affect gameplay? Let us know what you think in the comments, and take part in the poll below.
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