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The Guardian - US
The Guardian - US
Technology
Sanya Mansoor

Battle of the chatbots: Anthropic and OpenAI go head-to-head over ads in their AI products

A Claude logo on a phone screen
Ads for Anthropic’s Claude AI chatbot lampoon advertising on other AI platforms. Photograph: Koshiro K/Shutterstock

The Seahawks and the Patriots aren’t the only ones gearing up for a fight.

AI rivals Anthropic and OpenAI have launched a war of ads trying to court corporate America during one of the biggest entertainment nights of the year.

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