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The Guardian - AU

Sport

Jack Larkin

Battle of football influencers delivers Australia’s Kai Trewin 100k Instagram followers

Kai Trewin Tim Payne Instagram Football Australia Socceroos World Cup All Blacks New Zealand El Scarso

Kai Trewin in action with the ball for the Socceroos — Australia’s Kai Trewin has amassed thousands of Instagram followers after football creator RubikayTV challenged his fans to support the low-profile player. Photograph: Tim Warner/Getty Images for Soccer Australia

Forget the football pitch, Instagram is the pre-World Cup battleground for Australia, New Zealand and … social media influencers.

Socceroos defender Kai Trewin has become the latest player to be caught up in an Instagram trend that aims to make relatively low-profile World Cup squad members famous before the tournament begins.

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