Warner Bros. highly anticipated superhero reboot “The Batman” is bringing cheer to movie theaters this weekend and showing Sony Group’s “Spider-Man: No Way Home” was more than a one-off success for the industry after two years of pain coping with COVID-19.
The film generated $57 million in ticket sales Thursday and Friday, Warner Bros. said Saturday, proving once again that film fans have an insatiable appetite for comic-book superheroes. That puts “The Batman” on course to become the top-grossing domestic release of 2022 thus far, said Paul Dergarabedian, a senior media analyst at market researcher Comscore Inc.
It helps, of course, that AT&T Inc.’s WarnerMedia is putting theaters at the forefront of its movie strategy again. Last year, with COVID-19 fears high and restrictions on theater attendance, Warner Bros. opted to release its films in theaters and online the same day, drawing fans away from cinemas.
