Bata unit registers 67% jump in first-half sales

According to Ms Wilasinee, both market and consumer trends are shifting quickly, especially for fashion goods including shoes and bags.

Bata Thailand, the local arm of a global footwear company, has resumed its business plan to tap into Thailand's recovering 83-billion-baht footwear market.

Wilasinee Parnurat, the company's newly-appointed country manager, said Thailand's footwear market is back in full swing with 26% growth year to date, after a 2-year halt due to the pandemic situation, while Bata's sales in the first half of this year grew by 67% over the same period last year.