A $39 energy drink is getting attention, but it isn’t what put Barron Trump in the nine-figure wealth conversation. The bigger money story is crypto—and a family venture that has generated a fortune on paper.
Barron Trump, the 20-year-old son of President Donald Trump and first lady Melania Trump, was estimated to be worth about $150 million in a Forbes analysis published in October 2025. The estimate put him ahead of his mother, whose fortune Forbes valued at roughly $20 million at the time.