Barney, the “dinosaur from our imagination,” is bouncing back from extinction.
Mattel announced Monday its plans to relaunch Barney, the purple-and-green dinosaur that was a staple of millennial childhoods with whimsical songs about family and friendship on the popular television show “Barney & Friends.” Barney will star in a new animated series that will debut globally in 2024, along with a new slate of toys, clothing, books and other accessories to be released.
“We will tap into the nostalgia of the generations who grew up with Barney, now parents themselves, and introduce the iconic purple dinosaur to a new generation of kids and families around the world,” Josh Silverman, chief franchise officer and global head of consumer products at Mattel, said in a statement.
