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The Guardian - UK
The Guardian - UK
Business
Jasper Jolly

Barclays suggested ‘mystery shoppers’ could pretend to be blind or deaf

Signage on a branch of Barclays in London
The bank hired market research firm Ipsos to carry out testing at branches. Photograph: Peter Nicholls/Reuters

Barclays is facing criticism over adverts for paid “mystery shoppers” which suggested that people could pretend to be blind or deaf to test the services at the British bank’s high street branches.

The bank hired market research firm Ipsos to carry out testing at branches. The Barclays-branded instructions said candidates for the roles would ideally be blind or deaf, but also suggested candidates could “fabricate” conditions if necessary, for £45 a visit, according to the Mail on Sunday (MoS).

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