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Total Film
Total Film
Entertainment
Lauren Milici

Barbie caused a worldwide shortage of pink

Barbie

Greta Gerwig's Barbie caused a worldwide shortage of pink paint.

"Maintaining the ‘kid-ness’ was paramount. I wanted the pinks to be very bright, and everything to be almost too much," Gerwig told Architectural Digest. According to production designer Sarah Greenwood, this caused a shortage of the pink shade of Rosco paint: "The world ran out of pink.”

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