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Sports Illustrated
Sports Illustrated
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Madison Williams

Barbie Announces the Creation of LeBron James's Own Doll

LeBron James poses with his new Barbie doll. | Mattel

LeBron James has made a lot of history in his 22 years in the NBA with a never-ending list of achievements. And, now, the four-time NBA champion can add "Kenbassador" to his resume.

Barbie teamed up with the Los Angeles Lakers star and his LeBron James Family Foundation for Mattel's new campaign to create a doll of James. He is the first doll announced for the "Kenbassador" series from the brand, which looks to honor men "who inspire and contribute to a better world for all."

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