When it comes to successful skincare brands of the past decade, few have enjoyed such a rise as Dr Barbara Sturm’s eponymous label. Spearheading the doctor-founded beauty brand trend (alongside the likes of Augustinus Bader and Dennis Gross), Sturm’s line began as a whisper among Hollywood A-listers in the Noughties and now, thanks to word of mouth and a strong digital strategy, her white bottles sit in the bathrooms of the most discerning — among them Hailey Bieber, Rosie Huntington-Whiteley, Victoria Beckham, Angela Bassett and Bella Hadid.
A doctor trained in sports medicine, Sturm has a holistic, anti-inflammatory approach to skin health. “Inflammation is a necessary immune response of our bodies,” she says via video call from her chalet in the Swiss mountain resort of Gstaad, “but if it becomes too high we start getting auto immune disease, chronic diseases and we age… we need to keep it under control.”
