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Fortune
Fortune
Eleanor Pringle

Barbara Corcoran got $46 million extra for her property empire simply because she wouldn't accept bids below her lucky number

Barbara Corcoran on the set of Shark Tank (Credit: Christopher Willard—ABC/Getty Images)

When it comes to selling a business empire, may people choose their price based on assets, staff, and the love and time invested into building it.

That wasn't Barbara Corcoran's method—the real estate mogul chose her asking price based simply on the fact she liked the number.

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