It’s hard to believe that Japanese streetwear brand, Bape, has been around for 30 years at this point.
Most of us became familiar with the brand in the mid-2000s when big names in hip-hop like Pharrell, Kanye West and Lil Wayne were sporting the classic Bape camo print. It’s a household name because of that.
But, for the staunchest fans of Bape, they know the brand became a staple in hip-hop in the 90s and it took off from there. Today, it’s being celebrated as one of the most important brands in sneaker culture.