Get all your news in one place.
100’s of premium titles.
One app.
Start reading
Sports Illustrated
Sports Illustrated
Patrick Andres

Bally Sports Regional Networks Aiming to Rebrand Under New Naming Rights Agreement

A Bally Sports microphone. | Darren Yamashita-Imagn Images

After years of uncertainty surrounding the fate of the Bally Sports regional sports networks, a new company has stepped up to lend the channels its name.

Bally Sports networks will be renamed after FanDuel "as early as next week," according to a Wednesday report from Daniel Kaplan of Awful Announcing that cited a recent bankruptcy court filing from Diamond Sports Group.

Diamond Sports Group is Bally Sports's current operator; it declared bankruptcy in March of 2023.

“The debtors will designate FanDuel as its exclusive integration partner in specified sports betting and related online wagering/gaming categories across the RSN services and will provide substantial and prominent integrations to FanDuel across the RSN services,” the company's motion read per Kaplan.

Six MLB teams, four NHL teams, three NBA teams, and several college conferences and tournaments have left Diamond Sports' umbrella over the course of its bankruptcy proceedings. It has shaken the financial foundations of MLB in particular, with only Atlanta Braves games set to air on Diamond Sports' networks in 2025.

More of the Latest Around MLB


This article was originally published on www.si.com as Bally Sports Regional Networks Aiming to Rebrand Under New Naming Rights Agreement.

Sign up to read this article
Read news from 100’s of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.