Sky Sports will not broadcast next season’s Baller League, the celebrity six-a-side competition backed by the influencer KSI, the actor Idris Elba and former players including Ian Wright and Alan Shearer.
KSI’s Prime FC won last season’s Baller League final at a sold-out O2 Arena in an event broadcast live on Sky. But the Guardian has learned the broadcaster has opted not to renew the contract next season. While Sky was happy with audience numbers, and particularly the level of engagement on social media, sources say the partnership had come to a natural end.
