Some It bags are born in an instant, taking off right after their runway debut and quickly cementing themselves in the fashion consciousness. Others are more of a slow-burn. They take a few seasons, sometimes even years, to percolate until one day—boom. Celebrities with fan bases the size of small countries carry them on pap walks, every tastemaker you follow on Instagram has one, and you start spotting them in the wild, too, swinging from the shoulders of impossibly chic strangers passing by on the street. Suddenly, you realize: Okay, this bag has arrived.
Such is the story of Balenciaga’s Rodeo bag. First introduced in February 2024, the slouchy leather tote has slowly but surely become the dark-horse bag trend of 2026. Though arguably, a bag named after Beverly Hills’ most famous luxury shopping district was always destined for greatness.
