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Benzinga
Benzinga
Business
NisonCo

Balancing 4/20's Activism History With A Modern Sales Holiday

Grateful Dead Last Prisoner Project Rolling Stone

By Evan Nison founder and CEO of NisonCo.

In the movement to reform cannabis policy, 4/20 is traditionally a day to organize activists and protest unjust laws. Decades of 4/20 activism encouraged voters and elected officials to authorize cannabis regulations in a majority of U.S. states. As cannabis regulations permeate the country, 4/20’s focus on political activism is shifting. 4/20 is transforming into a consumer holiday in which Americans sell and celebrate cannabis culture.

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