While several manufacturers of premium motorcycles and powersports vehicles all over the world are feeling the heat amid uncertain economic and geopolitical times, manufacturers over in Asia, particularly India, are enjoying growing sales.
This is exactly the case with Bajaj, the world’s biggest motorcycle manufacturer in terms of volume. The Indian manufacturer recently launched the Freedom 125, the brand’s first-ever CNG-powered motorcycle, and as it would turn out, this thing struck a chord with the Indian masses.
You see, the Freedom 125 was a project by Bajaj to offer a more affordable two-wheeler that ran on alternative fuel, in this case, compressed natural gas. And as it would turn out, a lot of commuters in India shared the desire for affordable, efficient, and no-frills mobility. Since opening orders in the market, Bajaj has already sold more than 20,000 units of its CNG-powered machine. More specifically, Bajaj sold 272 units in the last two weeks of July, 4,111 units in August, 4,937 units in September, and get this—a whopping 11,041 units in October.
And now that we’re just a few days into November, Bajaj has already sold 581 Freedom 125s in the first three days of November. That’s pretty crazy, and nothing short of a sales success, if you ask me. But what makes the Freedom 125 so special, and what can manufacturers in the rest of the world learn from this seemingly negligible small-displacement commuter available only in the India market?
