Recently, Bajaj Auto, one of the biggest two- and three-wheeler producers in the world, announced that it will be taking over all of Triumph Motorcycles' sales and servicing operations in India. This implies that Bajaj will be in charge of handling Triumph Motorcycles' distribution, marketing, and after-sales support in the whole country.
As a good addition to its resume alongside KTM and Husqvarna, this move by Bajaj will provide the Indian business a footing in the luxury motorcycle category. It's no secret that Triumph Motorcycles is a well-known British motorcycle company that is recognized for its high-performance motorcycles and has a devoted fanbase in India. As such, Bajaj will be able to access this market and broaden its product line in India by taking over Triumph's sales and servicing activities.
