Viewers were left unhappy after Ant McPartlin and Dec Donnelly missed out at the Bafta TV Awards.
Show rivals and past winner Strictly Come Dancing also missed out on the night, as the winner of the award for Entertainment Programme was announced.
Ant and Dec's show Saturday Night Takeaway was nominated once again alongside Strictly, The Masked Singer UK and Later... with Jools Holland: Jools' 30th Birthday Bash.
READ MORE: The Masked Singer beats Ant and Dec's Saturday Night Takeaway at Bafta TV awards
As cast and crew from the nominated dramas, soaps and other TV shows waited to see who the winners were on the night, it was confirmed Masked Singer UK had won the Entertainment Programme trophy for 2023.
The news came as a surprise to show host Joel Dommett who joked about Strictly always winning "everything" as he accepted the award.
With Masked Singer winning, viewers were pretty divided with one writing on Twitter: "Nothing sums up the current state of TV quite like The Masked Singer winning the Entertainment Programme BAFTA."
Another wrote: "The masked singer beat our Ant and Dec? Wow didn't see that one coming," and another said: "Well blow me it’s not Ant and Dec for a change!"
One person said: "The masked singer really ffs," as a third added: "Sorry but no. The Masked Singer? Absolutely not."
Others were thrilled, with one writing: "I thought Strictly was gonna win that award! I’m glad The Masked Singer won though!"
Another added: "Woohoo!! I know it’s a bit silly but I LOVE The Masked Singer. Just so much fun and brings me joy."
Saturday Night Takeaway was first nominated at the awards in the same category in 2004, while in the previous year the hosts won the award for another of their hit shows, I'm A Celebrity.
Ant and Dec also won in 2010 with Britain's Got Talent, but it wasn't until 2014 that SNT was nominated once more - and the boys secured the award.
They won again in 2015, 2017 and last year in 2022, while the show was nominated in 2018, 2019 and 2021.
As for Strictly Come Dancing, the show wasn't nominated in this category until 2014, and has been nominated every year since except for 2018 when it was snubbed.
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